BMW Achieves Goal of Delivering 100,000 Electrified Vehicles in 2017

January 1st, 2018 by

BMW Group kicked off 2017 with the aim to deliver
100,000 electrified vehicles to customers worldwide. With the goal achieved by
mid-December, the company used lights to transform its iconic
“Four-Cylinder” headquarters in the
north of Munich into a “battery” as a symbol of the technological
change taking place in the industry.

This focus on electro-mobility is an essential part of the BMW NUMBER
ONE > NEXT corporate strategy, which is geared
toward offering 25 completely electric and plug-in hybrid BMW models worldwide
by the year 2025. From the BMW i8 roadster that debuts in 2019 to the 2020 launch
of the electric version of the BMW X3 and the 2021 release of the flagship BMW iNext vehicle, BMW continues to lead the way when it comes to electro-mobility. The
fifth generation of electric drivetrain
and battery technology, which will be available in 2021, will use scalable, modular
electrification kits that allow all model series to be fitted with every kind
of BMW drive train.

In a press release, Harald Krüger, Chairman of the
Board of Management of BMW AG, remarked, “We deliver on our promise. This 99-metre-high signal is lighting the way into the
era of electro-mobility. Selling 100,000 electrified cars in one year is an
important milestone, but this is just the beginning for us. Since the
introduction of the BMW i3 2013, we’ve delivered over 200,000 electrified cars
to our customers and by 2025, we will offer 25 electrified models to our
customers. Our early focus on electro-mobility has made this success possible –
and electro-mobility will continue to be my measure for our future success.”

To find out more about the full lineup of BMW
electrified vehicles, contact Baron BMW and talk to a
member of our team.

Source: Baron BMW Blog